1] Abandon the pursuit of cleverness and the admiration of experts. This will benefit the culture tremendously!
2] Give up dependence on the insights of critics, ignore political correctness and the people will begin to think for themselves.
3] Refrain from hero worship, dismantle the machinery of creating superstars and the artistic community will flourish with richness and diversity.
4] When the culture is lost these symptoms proliferate. Therefore, be advised: restrain ambitious desires; diminish self importance; hold tight to simplicity; seek what is essential.
 “We have all let anthropologists, philosophers, historians, connoisseurs and mercenaries, and everybody else tell us what art is or what it should be. But I think we ought to very simply let it be what the artist says it is. And what the artist says it is, you can see by his work. I would like to leave it just like that.”
David Smith, David Smith by David Smith, 1968
Hans Hofmann, Search for the Real and Other Essays by Hans Hofmann, 1948